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The Modern Customer Podcast

The Modern Customer Podcast is a show exploring the intersection of customer experience, social customer service and content. We will also dive into related leadership topics. The show is hosted by Forbes contributor and customer experience strategist Blake Morgan and features guests that include practitioners, authors, influencers and other tastemakers.
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Mar 8, 2016

Everywhere we look we see more people and brands raving about Snapchat. But we don't hear much about anyone using Snapchat for customer service yet. However one company has recently generated some attention in Social Media Today for actually responding to customers that need help via Snapchat. The company is called iOgrapher—a company iOgrapher sells cases, lenses, microphones, tripods, and LED lighting to turn almost any iPhone or iPad owner into a traveling video producer. The company’s motto is “Life, Camera, Action.” Founder David Basulto invented the iOgrapher ipad mini case for filmmaking. The company has generated a lot of attention—Steven Spielberg is reportedly a customer.

David is a former teacher and had a successful career producing feature films and television for firms like Icon Entertainment and Lifetime Television. His films have won awards at many film festivals, including the Toronto Film Festival. After seeing the shift to digital, he dove head first into learning as many tools as possible and fell in love with the iPad.

In this podcast you will learn:

The art to doing customer service well on Snapchat.
What big companies can learn from a start-up about killer customer service.
Meeting customer expectations on Snapchat

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