Info

The Modern Customer Podcast

Go behind the scenes with customer experience leader Blake Morgan to explore the secrets of the world’s most customer-centric companies. Blake is one of the world’s top keynote speakers, authority on customer experience and the bestselling author of “The Customer Of The Future” The Modern Customer reaches thousands of people each week conveying a message of how we make people feel - in business and in life - matters. Her weekly show explores how businesses can make customers’ lives easier and better, featuring experts that provide simple, tangible advice you can immediately apply at your own organization. Today’s customers have the luxury of choice. The answer is simple; choose customer experience and customers will choose you. Learn how to put a stake in the ground on customer experience by tuning into The Modern Customer Podcast each week with Blake Morgan.
RSS Feed
The Modern Customer Podcast
2022
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
November
October
September
August
July
June
May
April
March
February
January


2018
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jul 25, 2016

Are we living in the experience economy? In today’s episode of the Modern Customer Podcast I interview Joseph Pine, co author of The Experience Economy –a book that predicted we are living in the Experience Economy. The book was updated and re-released—and almost twenty years after its initial publishing it still provides excellent fodder for the customer experience conversation. It was the original book to hit on the subject of customer experience. The book provides a well-researched discussion of how businesses won’t survive by doing what they’ve always done. Businesses must look to some of the major inspirations such as Disneyland, Hershey's Chocolate World and other exciting experiences to engage the customer. To simply provide a product or service is not enough. In this podcast we revisit the principles of The Experience Economy. We see how businesses stack up today when it comes to providing the ultimate experience as defined by Joseph Pine in his book.

In this podcast you will learn:

What is a customer experience according to The Experience Economy?

Are we living in the experience economy today?

What can businesses do across their business to improve the customer experience?

0 Comments
Adding comments is not available at this time.