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The Modern Customer Podcast

Go behind the scenes with customer experience leader Blake Morgan to explore the secrets of the world’s most customer-centric companies. Blake is one of the world’s top keynote speakers, authority on customer experience and the bestselling author of “The Customer Of The Future” The Modern Customer reaches thousands of people each week conveying a message of how we make people feel - in business and in life - matters. Her weekly show explores how businesses can make customers’ lives easier and better, featuring experts that provide simple, tangible advice you can immediately apply at your own organization. Today’s customers have the luxury of choice. The answer is simple; choose customer experience and customers will choose you. Learn how to put a stake in the ground on customer experience by tuning into The Modern Customer Podcast each week with Blake Morgan.
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Sep 20, 2016

How important is it to organize your data around your customer? It turns out that variation in customer demographics can be a powerful thing, and you want to make sure you are taking that diversity of customer into account when building customer programs. Today on the Modern Customer Podcast Zoher Karu ebay’s Chief Data Officer talks about the importance treating different customers differently. He recommends integrating different internal and external data elements together and explains the art and science behind understanding customers. At eBay Karu believes every customer is different and your customer strategy should reflect that. Learn more in this episode of The Modern Customer Podcast.  

Zoher Karu is Vice President and Chief Data Officer at eBay where he works to drive more personal and relevant experiences on eBay Marketplace properties. Prior to joining eBay, Zoher served as Vice President of Marketing Analytics and Insight at Sears, leading efforts to drive customer behavior, loyalty and growth, both in-store and on-line. Zoher holds a PhD in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology and a BS in Electrical Engineering from Carnegie Mellon University. 

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