If you haven’t noticed GoDaddy has gone through a transformation in the last few years. GoDaddy leadership talk candidly about how their prior brand strategy generated a lot of attention but alienated a lot of their customers. GoDaddy realized most of its customers . GoDaddy’s new CEO Blake Irving has worked hard to shift its strategy to “represent them [women] proudly.” Today GoDaddy has many strong female leaders running the company including , Chief Customer Officer. GoDaddy has become a more customer-centric company. I know because I personally am a customer. Now when you call their call center a voice says “need customer support? We love helping customers.” Chief Customer Officer Barb has been instrumental in overhauling GoDaddy’s customer experience. Barb is not just a customer advocate she’s also a dynamic person outside of work who rides Harley motorcycles and trains her horses in her spare time.