Info

The Modern Customer Podcast

The Modern Customer Podcast is a show exploring the intersection of customer experience, social customer service and content. We will also dive into related leadership topics. The show is hosted by Forbes contributor and customer experience strategist Blake Morgan and features guests that include practitioners, authors, influencers and other tastemakers.
RSS Feed
The Modern Customer Podcast
2017
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August


All Episodes
Archives
Now displaying: July, 2016
Jul 25, 2016

Are we living in the experience economy? In today’s episode of the Modern Customer Podcast I interview Joseph Pine, co author of The Experience Economy –a book that predicted we are living in the Experience Economy. The book was updated and re-released—and almost twenty years after its initial publishing it still provides excellent fodder for the customer experience conversation. It was the original book to hit on the subject of customer experience. The book provides a well-researched discussion of how businesses won’t survive by doing what they’ve always done. Businesses must look to some of the major inspirations such as Disneyland, Hershey's Chocolate World and other exciting experiences to engage the customer. To simply provide a product or service is not enough. In this podcast we revisit the principles of The Experience Economy. We see how businesses stack up today when it comes to providing the ultimate experience as defined by Joseph Pine in his book.

In this podcast you will learn:

What is a customer experience according to The Experience Economy?

Are we living in the experience economy today?

What can businesses do across their business to improve the customer experience?

Jul 19, 2016

Most of us hate flying. From delays to TSA lines to smaller and smaller seats on flights—flying is not what it used to be. Many of us enjoy the ease of using Uber on the streets but when it comes to the skies, the airlines—no matter how terrible they treat customers—appear disruption proof. Until now! Enter Surf Air, an All-You-Can-Fly private membership that provides business and leisure travelers with exclusive, hassle-free air travel. Today we talk airline industry disruption. Today on the Modern Customer Podcast we’re joined by Surf Air CEO Jeff Potter who talks about the Surf Air customer experience. Starting his career as an airplane cleaner, Potter eventually worked his way up to becoming President and Chief Executive Office of Frontier Airlines and a member of their Board of Directors during Frontier’s greatest growth period. He also held the Chief Executive Office title with Vanguard Airlines in early 2000. As CEO of Surf Air he oversees all operation and is instrumental in helping Surf Air to expand into new territories. His combined stellar aviation background and luxury product experience as Chief Executive Office of Exclusive Resorts makes him an invaluable part of Surf Air’s success.

In this podcast you will learn:

What is Surf Air?

How does Surf Air create a unique and exclusive environment for guests?

What are the disruption opportunities in the airline industry? 

Jul 11, 2016

Remember Mary Kay or Avon? These companies put bread on the table for hard-working women and their families. In fact today’s modern woman cannot always work a 9 to 5 job, and that’s precisely why Stella & Dot founder and CEO Jessica Herrin set out to create a company that was flexible enough for the modern woman to build a business for herself without working 9 to 5. As she says, “9 to 5 just doesn’t flatter.” Herrin is a successful serial entrepreneur having started the company known to many now as WeddingChannel.com, the first company to put wedding registries on the web (it was sold to The Knot in 2006). Her second company was Stella & Dot. Stella & Dot’s business model—where women host parties within their homes and sell the Stella & Dot products (mostly jewelry and accessories)—is catching on like wildfire.Engaging communities is an important aspect of customer acquisition—today a company’s share-ability factor is everything because customers talk. Jessica Herrin is also a CEO on fire recently starring in an episode of “Undercover Boss” where she does things like spend a day undercover working in their “Delight Center” (contact center) and as a jewelry maker. She has a new book out called “Find Your Extraordinary: Dream Bigger, Live Happier, and Achieve Success On Your Own Terms.” 

Listen to our podcast to learn about:

How Stella & Dot provides an experience for both sellers and customers
How companies can learn from the Stella & Dot business model
Stella & Dot’s approach to customer acquisition and customer delight

Jul 5, 2016

Niels Aillaud, Head of Digital Marketing and Chief Digital Officer of Whirlpool knows the importance of customer reviews and takes them very seriously. Whirlpool, an American multinational manufacturer and marketer of home appliances, manages a wealth of solid brands such as KitchenAid, Maytag and many more—Aillaud is working to track all conversations about the various products and services within the Whirlpool portfolio. Whirlpool’s stock has been steadily increasing for the last almost 40 years. Clearly they are doing something right. Our guest today on The Modern Customer Podcast Niels Aillaud Niels Aillaud is responsible for Digital Strategy and Innovation for Whirlpool Corp. today. For the last 18 years, Niels has leveraged his deep understanding of technology and the evolution of consumer’s behavior to expand his clients’ success in the digital realm. Prior to Whirlpool, Aillaud was responsible for Global Digital Marketing at Logitech. Before that he led all digital marketing initiatives for LG Mobile, where he was the recipient of multiple awards (Webby, EFFIE, OMMA, Cannes Bronze Lyon).

 In this podcast you will learn:

Whirlpool’s approach to social customer reviews
How a to launch a company-wide data program
Whirlpool’s approach to customer journeys

1