Internal insights and customer feedback are essential to building an effective customer-focused leadership strategy. But it requires continually listening to customers, measuring what matters, and ensuring data is passed to the right teams to make changes and improvements.  

Diana Brown, SVP of Sales Operations and Customer Experience at XPO, involves leaders with the data through feedback loops. Leaders know the importance of data and see it first-hand by talking to employees about what is and isn’t working and the tools they need to deliver a great customer experience. 

This episode is sponsored by Thinkific.

The abundance of data available to companies today presents incredible opportunities to personalize their experiences and serve customers like never before. Today’s customer experience teams have the power to know so much more about customers, their preferences, and their history than ever. 

But with technology advancements, privacy challenges, and cookie changes, it’s also never been harder to be in marketing and advertising than it is today, according to Bill Bruno, CEO of customer data company Celebrus.

This episode is sponsored by Celebrus.

It takes a lot to stand out in the competitive DTC food delivery market.

But ButcherBox built a competitive advantage by staying true to one of its core values: being customer obsessed. Chief Product & Experience Officer Lesley Mottla says the value isn’t just words on the wall—it’s something leaders and employees are constantly talking about and living.

Morgan Stanley CMO Alice Milligan is tasked with balancing legacy and innovation for a company founded nearly 90 years ago that has become one of the biggest names in finance.

It’s a common dilemma for companies: how do you balance holding on to the brand legacy while embracing the future?

This episode is sponsored by Thinkific.